01
Content Direction
Show strategy, editorial direction, talent, formats, content planning and day-to-day creative leadership.
JEZ BUSNIAK / AUDIOSNAGCONTENT LEADERSHIP / SHOWS
I MAKE SHOWS.
Gday big legends, I’m a Content and Creative Director with 15+ years of experience building shows every day.
- Big shows
- little shows
- funny shows
- serious shows
If it looks like a show, I’m gonna approach it like a horse whisperer, understand how that wild stallion works deeply and intensely, and then ride together to… somewhere far away that’s really really good!
WHAT I DO
I know talent, chemistry and shows.
- Understanding a show’s DNA
- finding and following the passion behind it
- listening hard and then pulling at content threads
- helping to find and create moments that scale way past the studio
- Being a vessel at all times to let them get the best out of what they want to do
- And, enjoy it.
In practice, that means I am very annoying. Topline strategy and direction is valuable, but I reckon it’s made achievable only by understanding every part of the process intimately. Handle the micro so the show can head toward the macro.
The teams that ‘won’ that I’ve been lucky enough to hitch a ride on, felt like we were winning off-air and years before we did.
It’s being everything to everyone and you’ve been lied to if you’ve heard different.
- Content direction and strategy.
- Planning for today’s show and where the show is headed in a year.
- Digital, marketing and PR.
- Socials, the longform edit.
- building relationships with any stakeholder that touches the show.
- Getting my sticky fingers in everywhere.
I just really deeply love helping great people make their thing greater’er. I can’t do anything else.
C:\JEZ>DIR /PHOTOS8 FILE(S)
Fox FM breakfast studio with Fifi Box and Brendan Fevola, 2016
ACRAs with Dave Thornton and Dan Anstey
Outdoor production shoot, the whole crew
With Matt Tilley, and a Coco Pops variety pack
Production meeting, city view, one empty chair
With Cara Delevingne, 2014
Why Do I Feel This Way? with Claudia Coy & Kate DeAraugo
Hi-vis, car, giant plush bunny
HOW?Here is a framework of HOW I do it. This will be a list of very short phrases, that you will hear a LOT if you work with me.OPEN FRAMEWORK ↓
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Herd the cats, Organise the chaos
Not supposed to imply every show is chaotic.
It means:
- finding the places to put structure around ideas
- boundaries around headspace before/during a show
- protecting the performance space
- lots and lots of boring note-taking and attention to detail
- Killing dumb workflows.
- Nail the micro so we can all be focused on the macro.
- I come pre-packaged with spreadsheets and websites.
- That is VERY attractive to some people, ya know.
└─▶ The meticulousness allows you to always be ready to ask:
02
What’s next, let’s punch it up
A good idea or a great moment should never go unpunished.
- Building mountains out of molehills is my specialty.
- Building upon things that work
- jumping on great moments and seeing what else we can do.
- Turn that one off comment into a live show.
- Remember that he said she loves this, immediately start working on surprising her.
- That segment worked well, how do we scale it up and take it to the right client.
- Always be on the lookout for scalable moments, threads, ideas.
└─▶ To do that you have to:
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Listen HARD
So hard your face is red. AI transcription is RUBBISH.
- Listening for tiny moments that become a content thread to pull on.
- Listening for that unique chemistry between hosts, then bottling it up and showing the world.
- Listening for risk, compliance, safety.
- Listening for nuance off-air, while grabbing sushi for lunch.
It’s difficult to put into words how much of a difference this makes when it’s a team agreement. Listen SO HARD.
└─▶ When you’re dialled in with your ears on, it’s clear:
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Win off-air, win on-air
The teams that make up the wonderfully strange organism of ‘the show’, are directly and absolutely related to its success. Creating the right culture of belief in what we’re doing, where we are headed, and that every person involved is equally in its success is absolutely fundamental.
I have never seen a team with a bad culture win. Ratings, clients, work/life balance, whatever success means to you.
I am as invested in the team as the talent. Cause these are the wonderful people I’ve sat next to my whole working life.
└─▶ That’s why I am trying to:
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Be (almost suspiciously) curious
- About my people.
- About their interests.
- About what makes them smile, what’s hard for them.
- About their workflow, how they do it, what makes them great it.
Being curious means I genuinely feel like I can work with anyone, on anything, and my favourite people are of curious too.
└─▶ And if that’s you, then:
EMPLOY ME TO HEAR 34 MORE
You won’t be able to shut me up. I have a framework that works for building great teams, and then great shows.
I am so passionate about what I do. If you’ve got a show, big or small, serious or funny.
I want to whisper to that horse.
(fist pump for going full circle with the horse thing)
WORK WITH ME
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Content Consultancy
Outside perspective on shows, teams, formats, workflows and of course, the content itself.
03
Show Development
New shows, existing shows, format development, recurring segments and content systems.
04
Talent Coaching
Chemistry, conversations, performance, preparation and finding the moments worth building on.
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Editorial & Content Strategy
What the show is today, where it is headed, and how content across audio, video, social and digital fits together.
06
Team & Workflow
Structure around ideas, clearer processes, better handover and less pointless admin.
ENGAGEMENTS
- Short-term projects.
- Long-term content leadership.
- Ongoing consultancy and advisory.
- Radio, podcast, video and multi-platform shows.
GET IN TOUCH
jeza@audiosnag.orgGood stuff I’ve help make with good people
01 / 08Bespoke Podcast SpecialThe Project Reunion
Got Waleed Aly, Dave Hughes and Pete Helliar in a room to close the book on 16 years of The Project.
02 / 08Integrated CampaignThe Big 5 Marathon
$1.19M raised, 5M+ organic views, one cause.
03 / 08Flagship FormatThe Time Game
Five seconds, one clock, and a $100k payout.
04 / 08Tourism CampaignWheely Good Adventure
Took the national drive show on the road in a motorhome for Tourism & Events Queensland.
05 / 08National Drive ShowCarrie & Tommy
Content and creative direction for Australia's national drive show.
06 / 08Live Event IPThe Roast
Repeatable comedy franchise with Melbourne International Comedy Festival.
07 / 08Branded EntertainmentCrush the Lemon
A national Hard Rated campaign with a branded car crusher at the end of it.
08 / 08Brand IntegrationPink in Paris
A Specsavers competition that flew the whole national drive show to Paris.
C:\JEZ>DIR /CREDITS
2010
SHOWSAWARDS
2010
Lisa, Baz & Sam
92.9 Perth · Audio Producer
2010–16
The Matt & Jo Show
101.9 Fox FM Melbourne · Breakfast Image Producer
2011
ACRA · Roadwise
Best Station Produced Commercial
2011
New York Festivals · Roadwise
Bronze World Medal
2011
Siren Awards · Roadwise
Round winner + Client Award
2012
ACRA · The Todd Langley Story
Best Documentary (Non-Metro)
Fifi & Dave
Fox FM Melbourne
2016
ACRA · Peppa Pig Reboot
Best Networked / Syndicated Feature
2016–19
Fifi, Fev & Byron
Fox FM / Hit Network · Creative & Image Producer
Hit Network imaging
Hit105 Brisbane · Hit 92.9 Perth · Adelaide
2018–19
ACRA · Hit Network / Hit105 imaging
Finalist, Metro Production & Station Imaging
2020–
Carrie & Tommy
Hit Network national drive · Content & Creative Director
2020
One Voice Awards · Hit 92.9 Perth
Finalist, Imaging
2024
ACRA · The Roast
Finalist, Best Comedy Segment
2026
AudioSnag
Content Director & Creative Consultant