I bloody love making things, making sure those things work, and watching people enjoy the things.
15+ years making radio, podcasts, promotions and talent-led campaigns across Australia — regional WA to national drive, live events, bespoke on-demand audio and award-winning production. God I got old. Still have no idea what I'm doing.
Carrie & Tommy
National content, campaign and talent-led creative for Australia's national drive show — 3 to 6pm, right across the country. #1 FM Drive in Melbourne for three surveys straight, and #1 Drive in Perth. The job: build ideas that scale across radio, digital, social and live, and keep the talent at the centre of every one of them.
National Syndication
Australia's #1 FM drive show, live across the Hit Network 3–6pm weekdays.
Talent-Led Creative
Campaigns that use talent authentically and still deliver the commercial outcome.
Cross-Functional Delivery
Promotions, partnerships, digital, social and ops, pulled into one runsheet.
Audience-First Execution
Ideas that connect with the audience and work for the client at the same time.
Commercial partnerships & big ideas
From Tourism Queensland integrations like the Wheely Good Adventure motorhome road trip, to Disney partnerships like Fun-gal in the Jungle around the Jungle Cruise release, to recurring cash games that have paid out real six-figure prizes — branded content that feels native to the show and still moves the needle for the brand.
Tourism & Events QLD · Disney+ · Hard Rated · Specsavers
The Project Reunion
When Channel 10 axed The Project after 16 years, the whole country had an opinion — but nobody had got the hosts in one room to actually talk about it. So we did. A bespoke Carrie & Tommy podcast special with Waleed Aly, Dave Hughes and Pete Helliar, recorded as the show was signing off for good.
Not a nostalgia reel. A real conversation — Waleed on being Muslim on prime-time television, Hughesy on why he walked, Pete on nearly turning the show down, Carrie on being pitted against Lisa. The kind of thing you can only make when the talent trusts the room.
The timing did the heavy lifting: The Project's farewell was a national news story for weeks, and this was the definitive "in their own words" version of it — made for on-demand, not TV.
The Time Game
One clock. Five seconds. A listener has to stop it dead on 5.00 — not a millisecond either side — and the jackpot climbs $100 every week nobody does. Simple enough to explain in a sentence, impossible to stop playing along with.
Over about five years it went off four times. Carrie once threw $20,000 of her own money onto a $10,000 pot, dead certain it was safe — and watched Nick from Victoria stop the clock on the money. Rachael from NSW won $50,000 in one of the most emotional moments we ever put to air. Nick from Queensland walked away with $100,000. And Andy Lee once strolled in off the street, played on a stranger's behalf, and nailed it — nobody could believe it, least of all him.
A weekly reason to tune in, a machine for real moments, and a format built to travel far past the radio.
Wheely Good Adventure
A national tourism campaign for Tourism & Events Queensland that got the drive show out of the studio and — for the first time ever — into a motorhome. Four days, four coastal broadcasts, one very long road trip up Australia's Holiday Highway.
Carrie & Tommy went live from K'gari, the Sunshine Coast, Moreton Bay and the Gold Coast, with daily destination content stretching all the way to the Whitsundays. A $5,000 Queensland holiday on the line for listeners, and a client brief that felt like an adventure instead of an ad. Built with dentsu Queensland and The Studio.
The Big 5 Marathon
One of the toughest marathon courses in the world, through an African wildlife park — the start got pushed back half an hour because elephants were standing on the track. $1.19 million raised, 5 million-plus organic views, and content that travelled a lot further than the finish line. All for Carrie's Beanies 4 Brain Cancer, with La Roche-Posay and PUMA.
We also cut a bespoke podcast special around the run — the whole story, start to finish, made for on-demand.
The Roast
A repeatable comedy franchise built with Melbourne International Comedy Festival — two years running, and a 2024 ACRA finalist for Best Comedy Segment. The hardest I'd laughed in so long. It was nice to feel something again.
The Roast didn't stop when the lights went up. Backstage interviews the second the roasters walked off, the "bits we're legally allowed to air" on the show the next day, clips everywhere after. One night of live comedy, feeding radio, podcast and social for a week.
Crush the Lemon 🍋
A national campaign for Hard Rated built around the worst car you've ever owned. Listeners phoned in their "lemon" horror stories, and it all built to a car-yard stunt: a branded car crusher, two listeners' cars flattened to scrap — and only one owner walking away $50,000 richer. Branded content with a genuine spectacle at the end of it. Built with PHD and The Studio.
Hard Rated also filled the work fridges and itttt was sho great they are delcioussss (hiccup)
Pink in Paris 🗼
A Specsavers listener competition that ended with the entire national drive show broadcasting live from Paris. Take a brand brief, turn it into a reason to fly the show to the other side of the world, and give a listener the trip of a lifetime. Integration that became an event.
I promise we did actual work over there (this claim is not verifiable).
Selected Audio Work
Before the broader content and campaign leadership roles, I spent a lot of time in solitary confinement. I mean a studio. Writing, producing and shaping promos, imaging, launch pieces, show branding and longform work that had to land quickly and work hard. I am now allowed out of the studio to play with the other kids.
AudioSnag is my current build. A lightweight audio tool brand for tired podcast, radio and audio producers who want practical workflow tools without the bloat.
Built from years of actually doing the work. Knowing what slows you down, what gets skipped because it takes too long, and what would actually help if someone just built it properly.
Visit AudioSnag →From regional WA to national content leadership
I started in regional Western Australian radio, learning to write, produce and deliver across every format — CHR, adult contemporary, urban, country. When you're the only producer, you do everything. EVERYTHING.
From there, I moved into national roles across the Hit Network — promotions, partnerships, digital, social and content. Eventually landing with Carrie & Tommy, leading the amazing team behind Australia's national drive show and its bespoke podcasts.
Lucky enough to snag multiple ACRA wins and nominations, put on large-scale campaigns like The Big 5 Marathon, live event IP like The Roast, and super fun brand partnerships with Disney, Macca's and more.
Now I'm building AudioSnag — putting years of production experience into stupid little sausage audio tools, to save my mates in audio some time. It's fun!
This photo is supposed to prove I do other stuff too, like inappropriately harassing the surf photographer with my porcelain, blinding skin. I got a sunburnt tummy for this photo.
Have I tricked you enough with this vibe-coded clustertruck to want to talk to me?
GREAT! Then let's talk.
Jerimiah Busniak — A big old idiot. Hire me please.