I MAKE SHOWS.
Gday big legends, I’m a Content and Creative Director with 15+ years of experience building shows every day.
Big shows, little shows, funny shows, serious shows. If it looks like a show, I’m gonna approach it like a horse whisperer, understand how that wild stallion works deeply and intensely, and then ride together to… somewhere far away that’s really really good!
WHAT I DO
I know talent, chemistry and shows.
Understanding a show’s DNA, finding and following the passion behind it, listening hard and then pulling at content threads, helping to find and create moments that scale way past the studio. Being a vessel at all times to let them get the best out of what they want to do. And, enjoy it.
In practice, that means I am very annoying. Topline strategy and direction is valuable, but I reckon it’s made achievable only by understanding every part of the process intimately. Handle the micro so the show can head toward the macro.
The teams that ‘won’ that I’ve been lucky enough to hitch a ride on, felt like we were winning off-air and years before we did.
THE JOB
It’s being everything to everyone and you’ve been lied to if you’ve heard different. Content direction and strategy. Planning for today’s show and where the show is headed in a year. Digital, marketing and PR. Socials, the longform edit. building relationships with any stakeholder that touches the show. Getting my sticky fingers in everywhere. Producing a show is not booking a guest or filling out a runsheet.
I’ve produced and directed content, shows and teams across subjects I certainly wasn’t an expert on: menopause, brain cancer, domestic violence, complex mental health, addiction and plenty more.
Genuine curiosity in people and what they’re curious about, gets you a long way.
I just really deeply love helping great people make their thing greater’er. I can’t do anything else. (Note to put Jez in high vis here)
* What’s next, let’s punch it up
A good idea or a great moment should never go unpunished. Building mountains out of molehills is my specialty. Building upon things that work, jumping on great moments and seeing what else we can do. Turn that one off comment into a live show. Remember that he said she loves this, immediately start working on surprising her. That segment worked well, how do we scale it up and take it to the right client. Always be on the lookout for scalable moments, threads, ideas.
* Listen HARD
So hard your face is red. AI transcription is RUBBISH. Listening for tiny moments that become a content thread to pull on. Listening for that unique chemistry between hosts, then bottling it up and showing the world. Listening for risk, compliance, safety. Listening for nuance off-air, while grabbing sushi for lunch. It’s difficult to put into words how much of a difference this makes when it’s a team agreement. Listen SO HARD.
* Win off-air, win on-air
The teams that make up the wonderfully strange organism of ‘the show’, are directly and absolutely related to its success. Creating the right culture of belief in what we’re doing, where we are headed, and that every person involved is equally in its success is absolutely fundamental. I have never seen a team with a bad culture win. Ratings, clients, work/life balance, whatever success means to you. I am as invested in the team as the talent. Cause these are the wonderful people I’ve sat next to my whole working life.
* Be (almost suspiciously) curious
About my people. About their interests. About what makes them smile, what’s hard for them. About their workflow, how they do it, what makes them great it. Being curious means I genuinely feel like I can work with anyone, on anything, and my favourite people are of curious too.
* EMPLOY ME TO HEAR 34 MORE
You won’t be able to shut me up. I have a framework that works for building great teams, and then great shows.
I am so passionate about what I do. If you’ve got a show, big or small, serious or funny.
I want to whisper to that horse.
(fist pump for going full circle with the horse thing)
WORK WITH ME
Content Direction
Show strategy, editorial direction, talent, formats, content planning and day-to-day creative leadership.
Content Consultancy
Outside perspective on shows, teams, formats, workflows and audience-facing content.
Show Development
New shows, existing shows, format development, recurring segments and content systems.
Talent Coaching
Chemistry, conversations, performance, preparation and finding the moments worth building on.
Editorial & Content Strategy
What the show is today, where it is headed, and how content across audio, video, social and digital fits together.
Team & Workflow
Structure around ideas, clearer processes, better handover and less pointless admin.
ENGAGEMENTS
Short-term projects.
Long-term content leadership.
Ongoing consultancy and advisory.
Radio, podcast, video and multi-platform shows.
