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02 / SELECTED WORK · Integrated Campaign
The Big 5 Marathon
$1.19M raised, 5M+ organic views, one cause.
One of the toughest marathon courses in the world, through an African wildlife park — the start got pushed back half an hour because elephants were standing on the track. $1.19 million raised, 5 million-plus organic views, and content that travelled a lot further than the finish line. All for Carrie's Beanies 4 Brain Cancer, with La Roche-Posay and PUMA.
We also cut a bespoke podcast special around the run — the whole story, start to finish, made for on-demand.