05 / SELECTED WORK · National Drive Show
Carrie & Tommy
Content and creative direction for Australia's national drive show.
National content, campaign and talent-led creative for Australia's national drive show — 3 to 6pm, right across the country. #1 FM Drive in Melbourne for three surveys straight, and #1 Drive in Perth. The job: build ideas that scale across radio, digital, social and live, and keep the talent at the centre of every one of them.
National Syndication
Australia's #1 FM drive show, live across the Hit Network 3–6pm weekdays.
Talent-Led Creative
Campaigns that use talent authentically and still deliver the commercial outcome.
Cross-Functional Delivery
Promotions, partnerships, digital, social and ops, pulled into one runsheet.
Audience-First Execution
Ideas that connect with the audience and work for the client at the same time.
Commercial partnerships & big ideas
From Tourism Queensland integrations like the Wheely Good Adventure motorhome road trip, to Disney partnerships like Fun-gal in the Jungle around the Jungle Cruise release, to recurring cash games that have paid out real six-figure prizes — branded content that feels native to the show and still moves the needle for the brand.
Tourism & Events QLD · Disney+ · Hard Rated · Specsavers