Crush the Lemon 🍋

A national campaign for Hard Rated built around the worst car you've ever owned. Listeners phoned in their "lemon" horror stories, and it all built to a car-yard stunt: a branded car crusher, two listeners' cars flattened to scrap — and only one owner walking away $50,000 richer. Branded content with a genuine spectacle at the end of it. Built with PHD and The Studio.

Hard Rated also filled the work fridges and itttt was sho great they are delcioussss (hiccup)