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Wheely Good Adventure
Took the national drive show on the road in a motorhome for Tourism & Events Queensland.
A national tourism campaign for Tourism & Events Queensland that got the drive show out of the studio and — for the first time ever — into a motorhome. Four days, four coastal broadcasts, one very long road trip up Australia's Holiday Highway.
Carrie & Tommy went live from K'gari, the Sunshine Coast, Moreton Bay and the Gold Coast, with daily destination content stretching all the way to the Whitsundays. A $5,000 Queensland holiday on the line for listeners, and a client brief that felt like an adventure instead of an ad. Built with dentsu Queensland and The Studio.